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Rise in Single-game Ticket Sales Results in Increased Prices

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Razorback Athletics officials announced that there will be an increase in the price of certain tickets for basketball games this season.

The price increase will only affect tickets for the lower bowl section. Season ticket prices will remain the same, and prices for the upper bowl will decrease, said Chris Freet, senior associate athletic director for external relations and strategic communication.

Razorback Athletics has added more price options for single-game tickets in the lower bowl. By providing more single-game tickets, officials hope to lower the price of tickets for fans who want to attend only a handful of games, Freet said.

It was difficult to lower the price of single-game tickets without impacting the price of season tickets. Incentivizing people to buy season passes provided more flexibility when trying to price nonpremium tickets, Freet said.

While the increase in price might make some fans hesitate to buy tickets, the decrease in price for the upper bowl will draw more people to the games and increase attendance overall, Freet said.

“By doing this, we are actually offering more tickets at a lower price point,” he said. “I feel that this will attract more people to our nonpremium matchups. We are offering more single game tickets, so people will be more willing to use that option.”

Students should not be affected by the price change, Freet said. The intent is to target the general public, not students, he said.

The price of the Student Razorback Access Pass will not change, and students who purchase it will be given priority entrance at the games. Students who have not purchased an Access Pass can still buy a $10 ticket at the student gate prior to the game.

“Our biggest priority, besides students, is making sure that those who do choose to get season passes feel that they are getting the best value for their purchase,” Freet said. “We want to ensure that purchasers do not get undercut and feel like they were cheated out of their money.”

The price change will be in effect for the 2016 season.

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